“...In the deafening cacophony of misinformation, black propaganda, and false beliefs, public relations practitioners play a critical role in ensuring that customers and stakeholders are properly informed and take solace in the truth. As people grapple with the grim reality of pandemics becoming permanent fixture in our lives, public relations is no longer merely a tool to promote a brand, but also an instrument and a mechanism that can be mobilized and put to good use, especially in times of despair and uncertainty.

Public relations must be seen not just as a cog in the machine of pandemic response; it is also vital in setting the gears of recovery going. PR buoys brands and companies amid the deluge of the pandemic. It is a beacon of knowledge, arming stakeholders with insights and information on how to effectively and efficiently navigate through the tempest. More importantly, PR is all-important in spreading the message of hope and optimism, of aspirations and of noble goals. PR imparts the message that out of murky waters of pessimism, humanity will rise and will triumphantly endure. Humanity will persevere. Humanity First ...”

Join the 57th ANVIL AWARDS!

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL AWARDS is the symbol of EXCELLENCE in Public Relations.

The ANVIL is awarded to outstanding public relations programs, tools, and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Dates to Remember

  • Entry Submission Opens:
    October 1, 2021
  • Entry Submission Closes:
    October 31, 2021
  • Araw ng Parangal:
    January 2022
  • Eligibility

    Any public relations program or tool implemented from October 1, 2021 to October 31, 2021 is eligible for submission as an entry to the 57th ANVIL Awards.

    For PR programs on a sustained basis, these must have been implemented for a minimum of 24 months by October 31, 2021.

    Nomination

    Anyone, whether a PRSP member or non-member, can nominate and submit an unlimited number of entries for the different categories that s/he or his/her agency directly managed or for which s/he or his/her agency was responsible.

    Agency executives, public relations consultants, stakeholder or beneficiary organizations may submit a nomination on behalf of their client, subject to submission of a written authorization from their client as the project proponent.

    All entries should be submitted online at www.anvil-awards.prsp.ph using the templates provided.

    Downloadable Files

    Please download the following forms and submit them alongside your online entry when prompted and as a supporting document:

    1. Authorization Form
    2. Nomination Form

    For your reference, you may download the following documents to serve as guides for when you are creating your nomination entry:

    1. Official Brochure
    2. Judging Rubrics

    CATEGORIES & SUB-CATEGORIES

    PUBLIC RELATIONS PROGRAMS
    1. PUBLIC RELATIONS PROGRAMS ON A SUSTAINED BASIS
    2. Sustained PR programs must have been implemented for a minimum of 24 months beforeOctober 31, 2021. If the program was previously submitted to the ANVIL Awards, the significant impact, improvements and/or results during the eligibility period of the 57th ANVIL shall be the focus for judging. PR programs on a sustained basis may have a single or multiple audiences and utilized both traditional and digital platforms.

      1. Arts & Culture/ Heritage/ Tourism
      2. Climate Action
      3. Community Development (Urban/ Rural)
      4. Consumer Welfare
      5. Development Communication
      6. Education/ Literacy
      7. Entrepreneurship/ Job Generation/ Small & Medium Scale Enterprises (SMEs)
      8. Environment/ Science and Technology
      9. Gender Equality
      10. Good Governance/ Social Responsibility/ Responsible Citizenship
      11. Good Health and Well-Being
      12. Hunger
      13. Peace, Justice, and Strong Institutions
      14. Poverty
      15. Reduced Inequalities
      16. Responsible Consumption and Production
      17. Sports and Wellness
      18. Sustainable Cities and Communities
      19. Youth/ Children's Welfare
      20. Other programs (Please specify)
    3. PUBLIC RELATIONS PROGRAMS DIRECTED AT SPECIFIC STAKEHOLDERS
    4. PR programs implemented between October 1, 2021 to October 31, 2021 or before October 31, 2021. This is a one-time program directed at a particular target audience such as the groups enumerated below, and made use of both traditional and digital platforms

      1. Employees
      2. Employers
      3. Shareholders
      4. Suppliers
      5. Consumers
      6. Communities
      7. Retirees and Senior Citizens
      8. Indigenous People/ Host Communities
      9. Overseas Filipino Workers
      10. Youth
      11. Other stakeholders (Please specify)
    5. SPECIALIZED PUBLIC RELATIONS PROGRAMS
    6. PR programs which are issue-based and implemented between October 1, 2021 to October 31, 2021.

      1. Advocacy Campaign
      2. Corporate/Organizational Identity Program
      3. Crisis/ Risk Communication for Government and Private Sector
      4. Disaster Communication
      5. Issues Management
      6. Other programs (Please specify)
    7. DIGITAL PUBLIC RELATIONS PROGRAM
    8. PR programs that were executed solely online. The digital PR program must have been implemented between October 1, 2021 to October 31, 2021.

      1. Arts and Culture/ Heritage/ Tourism
      2. Community Development (Urban/ Rural)
      3. Consumer Welfare
      4. Development Communication
      5. Education/ Literacy
      6. Entrepreneurship/ Job Generation/ Small & Medium Scale Enterprises (SMEs)
      7. Environment/ Science and Technology
      8. Good Governance/ Social Responsibility/ Responsible Citizenship
      9. Sports and Wellness
      10. Youth/ Children's Welfare
      11. Advocacy Campaign
      12. Crisis Communication
      13. Disaster Communication
      14. Other programs (Please specify)
    PUBLIC RELATIONS TOOLS
    1. PUBLICATIONS EITHER INTERNAL OR EXTERNAL AUDIENCES
    2. Publications such as newsletters, annual reports, brochures, and other publications issued since October 1, 2021.

      1. Newsletters, Magazines, Posters, Pamphlets
      2. Annual Reports, Sustainability Reports, Brochures, Trade Reports, Magazines, Calendars
      3. CSR Publications
      4. Handbooks, Manuals
      5. Coffee Table Books: Institutional, Historical, Biographical, Corporate
      6. Other publications (Please specify)

      Except for Coffee Table Books, only digital copies of the full publication are required.

    3. MULTIMEDIA
    4. Multimedia materials such as audio-visual presentations, online videos, blogs and others which were produced for a public relations program and were first released or otherwise made public since October 1, 2021.

      1. Audio-Visual Presentations
      2. Online Video/Online News/Podcasts
      3. Social Media Tools
      4. Websites, Blogs (Intranet, Internet)
      5. Mobile Tools, Mobile Applications
      6. Other tools (Please specify)
    5. EXHIBITS AND SPECIAL EVENTS
    6. Onsite or online exhibits and events which were held since October 1, 2021.

      1. Launches
      2. Milestones
      3. Conferences/Conventions
      4. Exhibits and Expositions
      5. Other events (Please specify)

    GUIDE IN PREPARING ENTRIES

    1. Choose a specific sub-category under PR Programs or PR Tools.
    2. Fill out the online official entry form in the 57th ANVIL portal at www.anvil-awards.prsp.ph
    3. Submit the following online:
      1. A photo (300 dpi), logo or visual that represents your entry. The logo may be used during the Gabi ng Parangal in case the entry wins.
      2. Authorization Form from Client (if applicable);
      3. Executive Summary (150 words);
      4. Program Tool/Plan; and
      5. Digital copy of supporting documents and samples (Maximum total size of 100MB per entry)
    4. Complete the Executive Summary (150 words) covering a brief description of the program/tool, why it was implemented, who was/were the target public/s, what were the objectives, what strategy was adopted and why, implementation stages, phases or milestones, resources, challenges and solutions; and impact and results.
    5. Complete the PR Program or Tool Plan guided by the 57th ANVIL RUBRICS (Annex A) for each sub-category under the two major categories of PR Programs and PR Tools.
    6. You may submit as many entries as you want: the same entry in different major categories or different entries in different sub-categories. Each entry needs to have its own Entry Form, Authorization Form from the Client (if applicable), Executive Summary, Program/ Tool Plan, Supporting Documents and Samples; and Paid Entry Fee.

    GROUNDS FOR DISQUALIFICATION

    1. Entries that do not follow the official format and rules
    2. Exceeded maximum number of words in the Executive Summary.
    3. Missing or incomplete proof of activities/accomplishments.
    4. Misrepresented facts or committed plagiarism
    5. Very poor quality of writing with more than four grammatical errors.
    6. Outstanding payables with PRSP, including but not limited to, ANVIL-related outstanding obligations before the announcement of finalists.

    SCREENING AND JUDGING OF ENTRIES

    To ensure that only the best PR programs and tools are recognized, the 57th ANVIL will adopt a three-tiered evaluation.

    1. 1st Tier: Entries will be screened by members of PRSP. The screening will ensure that all entries complied with the guidelines set for the 57th ANVIL Awards. Only qualified entries will be endorsed to a Board of Judges
    2. Entries endorsed by the Screening Committee will be evaluated by a Board of Judges composed of senior PR and communication professionals who may or may not be members of PRSP. The Board of Judges will award the Silver and Gold Awardees using rubrics that were created for ANVIL. The decision of the Board of Judges is final.
    3. 3rd Tier: All Gold ANVIL winners will be endorsed to a Panel of Jurors composed of a set of multi-sectoral representatives distinct from the Board of Judges. The Panel of Jurors will grant the two major awards, the Grand and Platinum ANVILs. The decision of the Panel of Jurors is final.

    AWARDS AT STAKE

    GRAND ANVIL AWARD (PR Program)

    The Grand Anvil Award is given to the most outstanding public relations program that stands out from among all the Gold Anvil Awardees for PR programs.

    PLATINUM ANVIL AWARD (PR TOOL)

    The Platinum Anvil Award is given to the most outstanding public relations tool that stands out among all the Gold Anvil Awardees for PR tools.

    GOLD ANVIL AWARDS

    The Gold ANVIL Award is given to public relations programs and tools that meet the highest standards in their respective categories based on set criteria for the Gold ANVIL Awards.

    SILVER ANVIL AWARDS

    The Silver Anvil Award is given to public relations programs and tools that meet the highest standards in their respective categories based on set criteria for the Silver ANVIL Awards.

    SPECIAL AWARDS

    HALL OF FAME AWARD

    The Hall of Fame Award is given to a company or organization that achieved any of the following:

    • Has won the Grand Anvil five (5) times, not necessarily for the same program or category nor in consecutive years;
    • Has won the Platinum Anvil five (5) times, not necessarily for the same program or category nor in consecutive years;
    • Has won the Gold Anvil Award five (5) times for a program or tool in the same category, not necessarily in consecutive years. The Hall of Fame Awardee can no longer compete in the category where it won the Hall of Fame Award but is still qualified to compete in other categories.
    • Has won the Agency of the Year Award or Company of the Year Award five (5) times.

    AGENCY OF THE YEAR AWARD

    The Agency of the Year Award is given to a public relations agency that garners the greatest number of accumulated points based on the value of each Anvil trophy received.

    1. Grand Anvil - 3 points
    2. Platinum Anvil - 3 points
    3. Gold Anvil - 2 points
    4. Silver Anvil - 1 point

    COMPANY OF THE YEAR AWARD

    The Company of the Year Award is given to a company that garners the most number of accumulated points based on the value of each Anvil trophy received.

    1. Grand Anvil - 3 points
    2. Platinum Anvil - 3 points
    3. Gold Anvil - 2 points
    4. Silver Anvil - 1 point

    ENTRY FEE: Php 8,500 for PRSP Members; P10,000 for Non-PRSP Members

    PAYMENT OF ENTRIES

    Payment can be made online through PayMaya, GCash, Paypal, Credit and Debit Card. Check deposits to PRSP’s bank account or through the PRSP Secretariat will also be accepted but not encouraged.

    Checks should be payable to: PUBLIC RELATIONS SOCIETY OF THE PHILIPPINES, INC.

    For Bank deposits:
    Account Name: PUBLIC RELATIONS SOCIETY OF THE PHILIPPINES, INC.
    Account Number: 0321-0261-33
    Bank Name: Bank of the Philippine Islands (BPI)
    Branch: Legaspi Columns

    Important reminder: To be in the masterlist of entries eligible for screening and judging, entries must be fully paid on or before the closing hours of the set deadline.
    ;