“...In the deafening cacophony of misinformation, black propaganda, and false beliefs, public relations practitioners play a critical role in ensuring that customers and stakeholders are properly informed and take solace in the truth. As people grapple with the grim reality of pandemics becoming permanent fixture in our lives, public relations is no longer merely a tool to promote a brand, but also an instrument and a mechanism that can be mobilized and put to good use, especially in times of despair and uncertainty.
Public relations must be seen not just as a cog in the machine of pandemic response; it is also vital in setting the gears of recovery going. PR buoys brands and companies amid the deluge of the pandemic. It is a beacon of knowledge, arming stakeholders with insights and information on how to effectively and efficiently navigate through the tempest. More importantly, PR is all-important in spreading the message of hope and optimism, of aspirations and of noble goals. PR imparts the message that out of murky waters of pessimism, humanity will rise and will triumphantly endure. Humanity will persevere. Humanity First ...”